Whether you call it Dealer Signage, digital signage, narrowcasting, or a captive audience network, there is one guarantee: it will revolutionize the way your dealership communicates and advertises. Engaging, transformative and revolutionary, a Dealer Signage digital media network in your dealership will allow you to tailor content specifically to your in-store customers and reach them when they're most receptive.
- Connect 1 or more screens
- Play images, flash, movies, audio, text
- Remotely managed content by DS
- Wireless and wired connectivity
- 24/7 Online Web Access Interface
- Upload/Modify/Delete Content
- Manage one or multiple brands/rooftops
- Schedule playlists and timing
Automobile dealerships are the ideal environment for a digital signage network. With Dealer Signage centrally managing your digital marketing campaigns, we will deliver internal messages, specials, and emergency broadcasts to your consumers, and reduce your dependence on both in-store employees and costly paper products at point-of-purchase to transform your entire dealership into an advertising profit center. Dealer Signage utilizes media players connected to your current, existing monitors and televisions and streams targeted video, text, and multi-media enriched content for your dealership. By broadcasting your tailored messages and marketing programs to your consumers while they are in your dealership allows you to immerse the customer in your message.
Dealer Signage can be used to educate, entertain, inform or advertise. Major benefits of digital signs over traditional static signs are that the content can be exchanged without effort, videos can be shown, digital display ads can be adapted to the consumer, and even be interactive.
(81% of all consumers, regardless of whether they have experienced in-store video, are most interested in seeing video programming within the store they are in, regarding sales and specials (81%), product information (72%), and special events (68%). More than 65% agree that digital signage would make them think more positively about the products being advertised.)
*The Arbitron Media Study II and Nielsen Media Research
- Retail
- Hospitality
- Bars/Restaurants
- Medical Offices
- Healthcare
- Law Enforcement
- Government
- Entertainment
- And More
10x the Eye-Contact than Traditional Signage
A dynamic sign has more than 10 times the power to get your targeted audiences' attention. Once you have their attention, you have an opportunity to communicate more directly and effectively. (More than one-third of all Americans have stopped to watch an in-store video. Of those, 47% have recall learning about specials or sales from the videos. 65% of all you have watched digital signage advertisements agree that it would influence their decision to purchase a product.)
Targeted Audience. Right Place! Right Time!
The biggest challenge dealing with traditional print marketing is to make sure that signs are put up at the right time and in the right place. With digital signage, you are able to change the content, at anytime, from anywhere. (More than three quarters of all in-store video viewers find the information helpful. 30% of all retail video viewers have made an unplanned purchase based on the digital signage message.)
Save Cost and Time
Eliminate the need to print and distribute static signs every time you change your marketing message. Save on printing/distributing costs and processing time. (More than 75% of retail outlets that deploy digital signage software agree that it is an easy and inexpensive way to sell and promote their products. Distributing, printing, and displaying traditional print advertising has become more cost prohibitive than deploying the same message through digital media.)